A HOUSE FOR A POSTER

A poster that epitomizes, in many ways, the delusions of Capitalism.

A poster that domesticates even the most serious issues, in order to seduce, yes, to seduce.

Even the paradigmatic image of the revolution, the raised fist, is appropriated… and for what…?      For “Daddy,”…

How abhorrently sweet all of this is.

GoDaddy. com…   Shop now…!!!!!!!!!!!!!?????????????

Almost laughable, no…??????????????

This is another sad example of banality...  the intrinsic banality of Capitalism.

Kill through Pleasure.

Caress a cat to death.

Manipulate through sweetness.

From here to pitched roofs and sunny verandas is a very short road.

The road of being misled.

The power of these manipulations is so strong that even the Occupy Wall Street movement found it appropriate to use its suggestions… the obsession with number 99 is indeed contagious, be it percentages or mere pennies.

Between percentages and some cents here we are, totally manipulated!

The fist, raised in a virile, almost angry way, and the seductive model… side by side… the same sides of the same coin. The coin of merchants, the coin of selling and buying.

The token of "happiness", for “daddy”…

Go Daddy, go…!?!

But go towards what…?!?

For the 4^th generation of web hosting…"instantly scalable, aggressively secure, incredibly fast."

Here we have, in three entries, the very essence of Capitalism: instant gratification, aggressiveness and speed, speed, speed.

The raised fist is a parody… and so is the reference to the placid (but enormously "happy") “Daddy.”

As for the girl… what can we say…? The summum of manipulation… Neither a Honda, nor an Insurance plan, nor a Web Hosting can be sold without her… indeed, we need her badly, to seduce us into whatever is to be sold.

We can only say this: this is The World of Man. The world of Money Makers, doesn’t matter the means…

Design A HOUSE FOR A POSTER.

A poster that tries to sell.

Do not give in, dear architect.

Protest these delusions!

And laugh sardonically, if nothing else can be done.

Thank you,

ICARCH Gallery